Tools
I like to pick and set up tools that are lightweight and yet flexible and can be integrated with one another. With the following toolset I can cover a lot of usecases and create a custom tailored solution that is also reasonably easy to understand and maintain.

Notion
A place for managing freeform textual information. A great entry point for anyone learning about your company, its philosophy, processes and other tools.

Airtable
An accessible relational database. Any information that comes in collection well fits into Airtable. Form submissions, tables of data such as clients, contacts, projects, tasks but also competitor monitoring and multitude of other things.
Slack
Real time communication and notification. A great tool to stay up to date as information is changing and incoming during the day. Slack can be used if it’s important to react quickly to incoming information. Slack can also integrate custom chat bots and thus it can end up being a centralised command line / user interface for diverse tasks executed in various other products.

Google Suite
Email is still part of every day communication. Email motivates towards thoughtful communication as opposed to stream of consciousness communication that often happens over Slack or other real time chats. Email still often is the way to do outreach. Google Suite also offers Drive for file storage and also Docs, Spreadsheets which also still have their place. There’s possibility for integrations for most of Google products.
Zapier
To bring integrations to a whole new level, Zapier can be used. It works as a glue between different programmable tools. If product A and B cannot be integrated directly, it can often be done through a middleman, such as Zapier.

Code
I’m not shying away from code. If there’s a need for truly a unique solution I can create a more ambitious integration via code. The downside of this solution is that maintenance (and further development) of this solution requires expertise, which goes against the philosophy that anyone can over time automate by themselves. But maybe your company has software engineers and then this is a perfect match.
FigJam
Diagrams can help turn the abstract into something visible and therefore help reduce the complexity. I can use FigJam to display and then better understand the business model of your company but I can also use it to plan and visualise the automation flows themselves.

Alfred
A productivity application for MacOS which boosts your efficiency with hotkeys, keywords and text expansion. Custom Alfred workflows can make every day tasks easier. There can be shortcuts for specific websites, quick accesses for lists of data and to open programs quicker at the right places.

Shortcuts
Shortcuts on MacOS and iOS are sometimes a good alternative to Alfred workflows. The benefit is they can be used both on Mac and on Mobile (iOS). They can be viable for more simple flows such as specific bookmarks and quick submissions of data.